Stop digging! (or why data projects fail)
70% - 80% of data projects fail because they don’t start with a question or hypothesis - they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it. They come...
Data Maturity Curve: 7 key dimensions every business leader should care about
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
Upcoming Events:
Announced soon!
Past Events:
We hosted a Data Leaders’ discussion – read the insights here.
Colin Smith held a webinar discussing tools & behaviours to build a data-driven workforce. View the recording here.
#DataCulture mini-series: part 2
Part 2 Digital and data transformation: It’s like following a recipe So why are new entrants eating big business’ breakfast - still? In part 1 of this series, I explored who the real heroes in data are and how they have made data-driven culture and agile working part...
#DataCulture mini-series: part 1
Part 1 Good organisations don’t talk about it, they just do it. Or why Netflix and Deliveroo are not the data heroes you might think they are. All companies appear somewhere on the data maturity curve. All on a ‘journey’ towards ever more innovative use of their own...
#DataCulture mini-series: introduction
Data Organisations - The Good, the Bad and the Ugly In this mini-series, I will explore what it really means to be a data-driven business today. We will look beyond the Facebooks and Netflix’s of this world to see what the rising superstars are obsessing over. I will...
We built a tool to optimise our Data Science workflow
Iterating fast, needs rapid feedback cycles Through our many and varied consulting projects, we have worked in different organisational situations; with client’s in-house teams, with agency teams and directly for C-suites. In all cases, we have sought to deliver...
Agile marketing: cadence & collaboration
The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
How we came to build a data analysis workflow tool
When CambridgeData was effectively a team housed inside a digital marketing agency, we were the go-to guys for mapping social conversations and key influencers using old-fashioned network analysis tools – the kind of software police use to discover inter-linking...
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