Social media analysis is about real people

In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...

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Delivering the integrated user experience

The landscape of different user experiences and marketing content is the user journey. Successfully managing the user journey is much talked about but rarely delivered. Whereas marketing used to be about what you said, it is increasingly integrated with how you act...

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