Dashboards & Agile Marketing

KPI dashboards: a prerequisite of agile culture is metrics ‘at a glance’. I’ve recently started working with a very well known fast-food chain. In the early part of the program, one member of the marketing team told me that “there is a dashboard”. I haven’t yet been...

read more

Social media analysis is about real people

In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...

read more

Delivering the integrated user experience

The landscape of different user experiences and marketing content is the user journey. Successfully managing the user journey is much talked about but rarely delivered. Whereas marketing used to be about what you said, it is increasingly integrated with how you act...

read more

Like what you see?

Still unsure?


Find out how we do it