3 ‘data myths’ CMOs believe but shouldn’t
#Mythbuster 3 ‘data myths’ CMOs believe but shouldn’tDownload the PDF and read laterThe marketing leaders who realise data is an asset with the potential to become a far bigger competitive differentiator than traditional assets will start to outpace their competitors...
What 6 data leaders talk about over coffee
For the second time this summer, we hosted a roundtable discussion with senior data leaders from leading UK businesses. For this edition, we focused on tech and AI businesses and we were joined by companies including Sitecore and Kortical. In this article, I am...
Upcoming Events:
10-12 June 2019 – CogX
We’ll be attending. Drop us a note here to arrange a meeting.
Past Events:
Colin Smith held a webinar discussing tools & behaviours to build a data-driven workforce.
View the recording here.
Coffee, Data & CogX – what’s everyone talking about?
It was our pleasure to host a breakfast event coinciding with the global AI and data brainpower get together that is CogX. We hosted a discussion with over a dozen UK data leaders, joined by Dave Elliman from Thoughtworks and UCL Programme Director, David Alderton....
Stop digging! (or why data projects fail)
70% - 80% of data projects fail because they don’t start with a question or hypothesis - they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it. They come...
Data Maturity Curve: 7 key dimensions every business leader should care about
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
DataCulture: The fuel of the digital economy
Why can’t everyone create a competitive advantage out of data? A little while ago I asked myself the question: Why is it that some organisations have the ability and agility to turn data into a competitive advantage and others don’t? The clever folks at Forbes and EY...
Why we started CambridgeData
There are no Data problems… There are only People problems. The trend of data haves and have-nots There is a gaping divide in business today - the haves, and the have-nots - The ‘haves’ - Google, LinkedIn, AirBnB to name a few - have data driven culture and capability...
#DataCulture mini-series: part 4
Part 4 What does bad look like? And why to leave ‘ugly’ to the data experts Here’s the last part of our mini-series and am sure, the one you’ve been waiting on to get confirmation that this is not you. But what if it is? (Let’s face it, for many of us this state will...
Like what you see?
Still unsure?
Find out how we do it
