by Jonathan Brech | Feb 27, 2019 | Data Culture, Mini Series
Part 1 Good organisations don’t talk about it, they just do it. Or why Netflix and Deliveroo are not the data heroes you might think they are. All companies appear somewhere on the data maturity curve. All on a ‘journey’ towards ever more innovative use of their own...
by Jonathan Brech | Feb 27, 2019 | Data Culture, Mini Series
Data Organisations – The Good, the Bad and the Ugly In this mini-series, I will explore what it really means to be a data-driven business today. We will look beyond the Facebooks and Netflix’s of this world to see what the rising superstars are obsessing over. I...
by Jonathan Brech | Feb 20, 2019 | Data Analysis
Iterating fast, needs rapid feedback cycles Through our many and varied consulting projects, we have worked in different organisational situations; with client’s in-house teams, with agency teams and directly for C-suites. In all cases, we have sought to deliver...
by Colin Smith | Dec 19, 2018 | Agile Marketing
The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
by Colin Smith | Nov 30, 2018 | Agile Marketing
When CambridgeData was effectively a team housed inside a digital marketing agency, we were the go-to guys for mapping social conversations and key influencers using old-fashioned network analysis tools – the kind of software police use to discover inter-linking...
by Colin Smith | Nov 16, 2018 | Agile Marketing
Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should confess, I skimmed over perhaps the most important...
by Colin Smith | Nov 11, 2018 | Agile Marketing
As companies invest in data science, productivity seems low on the agenda. Iterative, incremental gains to improve unwavering KPIs is more likely to deliver team success. I’m not saying data scientists are a lazy bunch, nor a disorganised bunch…………(though I’ve met...
by Hania Adamczyk | Sep 27, 2018 | Data Analysis
With artificial intelligence and machine learning methods developing at such a fast pace those who argue that computers will soon replace what is now performed by human data analysts start to sound more and more serious. Leading companies (Google, IBM) and...
by Colin Smith | May 16, 2018 | Events
TestBoard and Keboola team up to co-host Data Festival at London Tech Week on 15th June Practically-focussed event to be followed by weekend hackathon featuring real-world data provided by Keboola Testboard, together with Keboola and TLA Data tech, have joined forces...
by Dan Naylor | May 15, 2018 | Data Analysis
Daniel Kahneman is one of the most influential behavioural economists, having won the noble prize. He distinguishes human behaviour by two processing systems in the brain. The first system is intuitive thought and the second, calculating thought. Here is one of...
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