by Cambridge-Data-Admin | Aug 16, 2019 | Mythbuster
#Mythbuster 3 ‘data myths’ CMOs believe but shouldn’t Download the PDF and read later The marketing leaders who realise data is an asset with the potential to become a far bigger competitive differentiator than traditional assets will start to outpace their...
by Colin Smith | Jul 25, 2019 | Data Maturity, Events
For the second time this summer, we hosted a roundtable discussion with senior data leaders from leading UK businesses. For this edition, we focused on tech and AI businesses and we were joined by companies including Sitecore and Kortical. In this article, I am...
by Colin Smith | Jun 14, 2019 | Data Maturity
It was our pleasure to host a breakfast event coinciding with the global AI and data brainpower get together that is CogX. We hosted a discussion with over a dozen UK data leaders, joined by Dave Elliman from Thoughtworks and UCL Programme Director, David Alderton....
by Colin Smith | May 28, 2019 | Agile Marketing, Data Analysis, Data Culture
70% – 80% of data projects fail because they don’t start with a question or hypothesis – they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it....
by Colin Smith | Apr 23, 2019 | Agile Marketing, Data Analysis, Data Culture, Data Maturity
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
by Colin Smith | Apr 15, 2019 | Data Culture, Events
Why can’t everyone create a competitive advantage out of data? A little while ago I asked myself the question: Why is it that some organisations have the ability and agility to turn data into a competitive advantage and others don’t? The clever folks at Forbes and EY...
by Colin Smith | Mar 29, 2019 | Agile Marketing, Data Culture
There are no Data problems… There are only People problems. The trend of data haves and have-nots There is a gaping divide in business today – the haves, and the have-nots – The ‘haves’ – Google, LinkedIn, AirBnB to name a few – have data...
by Jonathan Brech | Mar 28, 2019 | Data Culture, Mini Series
Part 4 What does bad look like? And why to leave ‘ugly’ to the data experts Here’s the last part of our mini-series and am sure, the one you’ve been waiting on to get confirmation that this is not you. But what if it is? (Let’s face it, for many of us this state will...
by Jonathan Brech | Mar 21, 2019 | Data Culture, Mini Series
Part 3 What does good look like? And why not everyone needs to be a Google Analytics or Tableau super user Welcome to part 3 of this mini-series on data-driven organisations. Last time we discussed the recipe and process of transforming your business by building new...
by Jonathan Brech | Mar 14, 2019 | Data Culture, Mini Series
Part 2 Digital and data transformation: It’s like following a recipe So why are new entrants eating big business’ breakfast – still? In part 1 of this series, I explored who the real heroes in data are and how they have made data-driven culture and agile working...
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