Get ready to unlock the value in your data.
When organisations need to learn how to draw value from their data, we’re who they turn to.
Our data readiness workshops are a proven formula for tapping into the hidden power your business holds in its data.
We believe that the success or failure of all data-driven projects hinges on your team’s understanding of how to consistently extract value from raw data.
So we have codified our knowledge of what’s required to create repeatable successes into a series of workshops that will empower your team.
We’ve delivered this programme to companies of all shapes and sizes, from teams of just a few people to national chains, from FMCG to Financial Services.
More importantly, our clients love us. We consistently get “Excellent’ scores on the NPS questionnaires we ask at the end of every session.
Get in touch now using the form on the right or read on to find out exactly how we will help your business.
We’ve taught teams of all shapes and sizes how to unlock the value from their data.
Crowd funding platform implemented a company wide data-driven business model.
Nationwide chain of gyms saved £400,000 per month in duplicated marketing spend.
Telecoms company implemented new data handling process that saved their team 12 hours of time per week.
We consistently get Excellent scores in the NPS feedback process on our workshops.
We have trained stakeholders from different functions and markets. Our courses help marketers, analysts, BI, A&I data scientists and even associated suppliers, agencies and vendors. Whether the audience are trained data scientists, media agencies, or outsourced CRM partners, we’ve taught the processes, skills and behaviours required to consistently extrapolate value from data.
Our workshop agendas are designed to both educate and build a tailored plan for your team.
FOR THOSE LOOKING TO INTRODUCE A DATA DRIVEN CULTURE: Our Data Readiness Workshop is carefully designed to provide the perfect start to doing so. Attendees leave the workshop with a fully mapped out action plan to develop capability in the business. All stakeholders recognise the processes, skills and behaviours for the whole organisation and their own.
Typical Agenda – Data Readiness Workshop
| The data revolution | Explore the the explosion of data touchpoints and how they can be used to generate insights and target the right audiences |
| New ways of working | Demonstrate how agile and lean working methodologies faster collaboration across various marketing functions and new ways of doing business. |
| KPIs & Targets | Workshop to identify and clarify the full range of KPIs to apply to ‘your business’, and the relevant targets |
| Hypothesis-driven thinking | Apply lean methodology to your own KPIs, using hypothesis-driven approaches to drive marketing performance |
| Modelling | Explore relevant models which address specific business challenges (adapted to your own KPIs) |
| Analytics tools | Identify the analytics tools you currently have, and how data insight needs to be delivered to all stakeholders |
| Data preparation & storage | Map your own data pipeline, what data preparation is required & any storage / security factors |
FOR THOSE NEW TO DATA SCIENCE: Our Data Immersion Day helps attendees understand the how business’s ability to leverage data is changing the competitive environment. Covering topics like business agility, customer-centricity & hypothesis-driven thinking, attendees leave the day with an understanding of these concepts in the context of their own business.
Typical Agenda – Data Immersion Day
| The new consumer journey | Reflect on how digital has impacted the way consumers interact with companies and brands, and how the revolutionaries are embracing this change. |
| The data revolution | Explore the explosion of data touchpoints and how they can be used to generate insights and target the right audience. |
| New ways of working | Demonstrate how agile and lean working methodologies faster collaboration across various marketing functions and new ways of doing business. |
| Hypothesis driven thinking | Apply lean methodology to real world examples, using hypothesis-driven, test and learn approaches which drive marketing KPIs |
| Agile marketing | Demonstrate how to use real-time data from digital channels to continuously iterate and optimise your campaigns mid-flight to maximise ROI and improve cadence |
| Econometrics and cross-device attribution | Explore relevant econometric or attribution models which address specific business challenges (adaptable based on client needs) |
| Bringing it back to the organisation | Create a short, mid and long term plan for how to apply what you’ve learned in the workshop back into the organisation whilst also considering how to overcome potential cultural and logistical roadblocks |
| Project | Groups develop three scenarios, based on the real world, where data joins the dots between creative, audience planning and optimisation |
Data Immersion Workshop
By the end of this programme, participants will be able to:
- Articulate the new consumer journey as a result of digital innovation
- Demonstrate agile methodology, with a specific focus on marketing functions
- Explore ways to use real-time data to inform planning and optimise campaigns mid-flight
- Faster collaboration across different teams working towards the same goal by using TestBoard
- Create an action plan for how to implement change back into the organisation
Data Readiness Workshop
By the end of this programme, participating businesses will have:
- Internalised the new consumer journey as a result of digital innovation
- Be using agile methodology consistently, with a specific focus on marketing & data / analytics functions
- Started using real-time data to inform planning and optimise campaigns mid-flight
- Begun collaborating across different teams working towards the same goal by using Testboard
- Be experiencing the benefits of agile marketing already
Get in touch to get the answers to any questions from our co-founder, Colin
As data scientists, educators, and business-people, we believe the best place to start is with a discussion.
Use the form on this page, or the details to the right to get in touch with us and our founder Colin Smith will get right back to you to see how our workshops may benefit your organisation.
tel: +44(0) 1223 398 333
email: colin@cambridgedata.com
https://uk.linkedin.com/in/colinrsmith