by Colin Smith | May 28, 2019 | Agile Marketing, Data Analysis, Data Culture
70% – 80% of data projects fail because they don’t start with a question or hypothesis – they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it....
by Colin Smith | Apr 23, 2019 | Agile Marketing, Data Analysis, Data Culture, Data Maturity
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
by Jonathan Brech | Feb 20, 2019 | Data Analysis
Iterating fast, needs rapid feedback cycles Through our many and varied consulting projects, we have worked in different organisational situations; with client’s in-house teams, with agency teams and directly for C-suites. In all cases, we have sought to deliver...
by Hania Adamczyk | Sep 27, 2018 | Data Analysis
With artificial intelligence and machine learning methods developing at such a fast pace those who argue that computers will soon replace what is now performed by human data analysts start to sound more and more serious. Leading companies (Google, IBM) and...
by Dan Naylor | May 15, 2018 | Data Analysis
Daniel Kahneman is one of the most influential behavioural economists, having won the noble prize. He distinguishes human behaviour by two processing systems in the brain. The first system is intuitive thought and the second, calculating thought. Here is one of...
by Dan Naylor | Mar 21, 2016 | Data Analysis
In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...
Recent Comments