by Dan Naylor | Apr 21, 2016 | Behavioural Science
Three years into the Watson Project, IBM has invested some $1bn dollars to help translate natural language questions into data-driven answers. What the Watson project highlights is how often humans rely on their instincts, either to frame a question or define the...
by Dan Naylor | Feb 15, 2016 | Behavioural Science
To predict behaviour at scale we need to understand how people behave within a group or community. Mapping an audience and understanding online influence is crucial to maximise the desired outcome, whether to reach audiences, engage for the first time or deepen an...
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