This morning, I was stuck by a story on BBC Radio Four that highlights the strength of benchmarking and demonstrates real insight from segmenting data. The story was about a study conducted by the MOD and published this morning in the Lancet. Service personnel ‘more...
Stop and think. Where did the definition of the target audience you are currently working to actually come from and how often is it revisited. When asked directly most marketing people don’t know. The target audience definition can be a little like internal folklore,...
