by Colin Smith | Nov 11, 2018 | Agile Marketing
As companies invest in data science, productivity seems low on the agenda. Iterative, incremental gains to improve unwavering KPIs is more likely to deliver team success. I’m not saying data scientists are a lazy bunch, nor a disorganised bunch…………(though I’ve met...
by Colin Smith | Mar 31, 2018 | Agile Marketing
KPI dashboards: a prerequisite of agile culture is metrics ‘at a glance’. I’ve recently started working with a very well known fast-food chain. In the early part of the program, one member of the marketing team told me that “there is a dashboard”. I haven’t yet been...
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