Why we started CambridgeData

Why we started CambridgeData

There are no Data problems… There are only People problems. The trend of data haves and have-nots There is a gaping divide in business today – the haves, and the have-nots – The ‘haves’ – Google, LinkedIn, AirBnB to name a few – have data...
Agile marketing: cadence & collaboration

Agile marketing: cadence & collaboration

The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
How cadence affects budget optimisation

How cadence affects budget optimisation

Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should confess, I skimmed over perhaps the most important...