by Colin Smith | May 28, 2019 | Agile Marketing, Data Analysis, Data Culture
70% – 80% of data projects fail because they don’t start with a question or hypothesis – they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it....
by Colin Smith | Apr 23, 2019 | Agile Marketing, Data Analysis, Data Culture, Data Maturity
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
by Colin Smith | Mar 29, 2019 | Agile Marketing, Data Culture
There are no Data problems… There are only People problems. The trend of data haves and have-nots There is a gaping divide in business today – the haves, and the have-nots – The ‘haves’ – Google, LinkedIn, AirBnB to name a few – have data...
by Colin Smith | Dec 19, 2018 | Agile Marketing
The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
by Colin Smith | Nov 30, 2018 | Agile Marketing
When CambridgeData was effectively a team housed inside a digital marketing agency, we were the go-to guys for mapping social conversations and key influencers using old-fashioned network analysis tools – the kind of software police use to discover inter-linking...
by Colin Smith | Nov 16, 2018 | Agile Marketing
Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should confess, I skimmed over perhaps the most important...
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