by Dan Naylor | May 15, 2018 | Data Analysis
Daniel Kahneman is one of the most influential behavioural economists, having won the noble prize. He distinguishes human behaviour by two processing systems in the brain. The first system is intuitive thought and the second, calculating thought. Here is one of...
by Dan Naylor | Apr 30, 2018 | User Journey
Last week I spoke at the inaugural Crimson Hexagon London event. Sharing the lectern with Twitter and Crimson Hexagon was a clear demonstration of how tools have moved beyond the volumetric analysis that has dogged monitoring technology for many years. Then we turned...
by Dan Naylor | Apr 21, 2016 | Behavioural Science
Three years into the Watson Project, IBM has invested some $1bn dollars to help translate natural language questions into data-driven answers. What the Watson project highlights is how often humans rely on their instincts, either to frame a question or define the...
by Dan Naylor | Apr 2, 2016 | Community Management
The problem with social influence scores are they always measured an individual within the context of the entire TwitterSphere. Klout, Kred and PeerIndex have traditionally suffered from been unable to score individuals as part of a specific community. Kred, and their...
by Dan Naylor | Mar 21, 2016 | Data Analysis
In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...
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