by Colin Smith | Mar 29, 2019 | Agile Marketing, Data Culture
There are no Data problems… There are only People problems. The trend of data haves and have-nots There is a gaping divide in business today – the haves, and the have-nots – The ‘haves’ – Google, LinkedIn, AirBnB to name a few – have data...
by Colin Smith | Dec 19, 2018 | Agile Marketing
The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
by Colin Smith | Nov 30, 2018 | Agile Marketing
When CambridgeData was effectively a team housed inside a digital marketing agency, we were the go-to guys for mapping social conversations and key influencers using old-fashioned network analysis tools – the kind of software police use to discover inter-linking...
by Colin Smith | Nov 16, 2018 | Agile Marketing
Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should confess, I skimmed over perhaps the most important...
by Colin Smith | Nov 11, 2018 | Agile Marketing
As companies invest in data science, productivity seems low on the agenda. Iterative, incremental gains to improve unwavering KPIs is more likely to deliver team success. I’m not saying data scientists are a lazy bunch, nor a disorganised bunch…………(though I’ve met...
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