by Colin Smith | Jul 25, 2019 | Data Maturity, Events
For the second time this summer, we hosted a roundtable discussion with senior data leaders from leading UK businesses. For this edition, we focused on tech and AI businesses and we were joined by companies including Sitecore and Kortical. In this article, I am...
by Colin Smith | Jun 14, 2019 | Data Maturity
It was our pleasure to host a breakfast event coinciding with the global AI and data brainpower get together that is CogX. We hosted a discussion with over a dozen UK data leaders, joined by Dave Elliman from Thoughtworks and UCL Programme Director, David Alderton....
by Colin Smith | May 28, 2019 | Agile Marketing, Data Analysis, Data Culture
70% – 80% of data projects fail because they don’t start with a question or hypothesis – they start with data. Here’s a scenario you’re probably familiar with You see an issue and ask your team to “do some digging” to better understand what’s driving it....
by Colin Smith | Apr 23, 2019 | Agile Marketing, Data Analysis, Data Culture, Data Maturity
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
by Colin Smith | Apr 15, 2019 | Data Culture, Events
Why can’t everyone create a competitive advantage out of data? A little while ago I asked myself the question: Why is it that some organisations have the ability and agility to turn data into a competitive advantage and others don’t? The clever folks at Forbes and EY...
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