Agile marketing: cadence & collaboration

Agile marketing: cadence & collaboration

The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole....
How cadence affects budget optimisation

How cadence affects budget optimisation

Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should confess, I skimmed over perhaps the most important...
Do Data Scientists fail faster?

Do Data Scientists fail faster?

As companies invest in data science, productivity seems low on the agenda. Iterative, incremental gains to improve unwavering KPIs is more likely to deliver team success. I’m not saying data scientists are a lazy bunch, nor a disorganised bunch…………(though I’ve met...
London Tech Week

London Tech Week

TestBoard and Keboola team up to co-host Data Festival at London Tech Week on 15th June Practically-focussed event to be followed by weekend hackathon featuring real-world data provided by Keboola Testboard, together with Keboola and TLA Data tech, have joined forces...