by Colin Smith | Apr 23, 2019 | Agile Marketing, Data Analysis, Data Culture, Data Maturity
We are releasing our Data Maturity Curve as the number of data-driven businesses dwindles. The last two years have seen a decline in data-driven businesses, according to a new report by NewVantagePartners. Today, only 31% of businesses say they are data-driven. The...
by Colin Smith | Apr 15, 2019 | Data Culture, Events
Why can’t everyone create a competitive advantage out of data? A little while ago I asked myself the question: Why is it that some organisations have the ability and agility to turn data into a competitive advantage and others don’t? The clever folks at Forbes and EY...
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