by Dan Naylor | Mar 21, 2016 | Data Analysis
In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...
by Dan Naylor | Mar 15, 2016 | Audience Research
This morning, I was stuck by a story on BBC Radio Four that highlights the strength of benchmarking and demonstrates real insight from segmenting data. The story was about a study conducted by the MOD and published this morning in the Lancet. Service personnel ‘more...
by Dan Naylor | Mar 7, 2016 | Campaign Performance
It is easy to spot pages that are blending content. “Our product is the fastest, most economical, cleanest and most comfortable in its class.” Regardless of whether this is even possible, none of these attributes will all appeal to a single customer. As marketers, we...
by Dan Naylor | Mar 3, 2016 | User Journey
The landscape of different user experiences and marketing content is the user journey. Successfully managing the user journey is much talked about but rarely delivered. Whereas marketing used to be about what you said, it is increasingly integrated with how you act...
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