by Dan Naylor | Feb 15, 2016 | Behavioural Science
To predict behaviour at scale we need to understand how people behave within a group or community. Mapping an audience and understanding online influence is crucial to maximise the desired outcome, whether to reach audiences, engage for the first time or deepen an...
by Dan Naylor | Feb 3, 2016 | Audience Research
Stop and think. Where did the definition of the target audience you are currently working to actually come from and how often is it revisited. When asked directly most marketing people don’t know. The target audience definition can be a little like internal folklore,...
Recent Comments