Who is it for?
Leaders and stakeholders looking to introduce or enhance a data driven and/or agile marketing approach
By the end of this workshop, participants will:
- Have codified all relevant KPI’s
- Be 100% clear and aligned on the business objectives in relation to data
- Have a clear view of all data sources, and have identified their storage options
- Have a roadmap for data preparation & modelling
- Have a shortlist of the correct analytics tools
- Have a brief for appropriate dashboards to surface data to all stakeholders
How is it delivered?
One day interactive workshop for all stakeholders delivered over one day, to ensure shared language, objectives and actions