Social Engineering – Authority or Advocacy

Last week I spoke at the inaugural Crimson Hexagon London event. Sharing the lectern with Twitter and Crimson Hexagon was a clear demonstration of how tools have moved beyond the volumetric analysis that has dogged monitoring technology for many years. Then we turned...

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Social media analysis is about real people

In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...

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