How cadence affects budget optimisation

Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should

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Do Data Scientists fail faster?

As companies invest in data science, productivity seems low on the agenda. Iterative, incremental gains to improve unwavering KPIs is more likely to deliver team success. I’m not saying data

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