Social Engineering – Authority or Advocacy

Social Engineering – Authority or Advocacy

Last week I spoke at the inaugural Crimson Hexagon London event. Sharing the lectern with Twitter and Crimson Hexagon was a clear demonstration of how tools have moved beyond the volumetric analysis that has dogged monitoring technology for many years. Then we turned...
Delivering the integrated user experience

Delivering the integrated user experience

The landscape of different user experiences and marketing content is the user journey. Successfully managing the user journey is much talked about but rarely delivered. Whereas marketing used to be about what you said, it is increasingly integrated with how you act...