How we came to build a data-driven marketing tool

When CambridgeData was effectively a team housed inside a digital marketing agency, we were the go-to guys for mapping social conversations and key influencers using old-fashioned network analysis tools – the kind

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How cadence affects budget optimisation

Putting an agile method and data-driven marketing together creates faster overall budget optimisation In my last article, I referred to establishing a start-up marketing team with an agile operating method. I should

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