Delivering the integrated user experience

Delivering the integrated user experience

The landscape of different user experiences and marketing content is the user journey. Successfully managing the user journey is much talked about but rarely delivered. Whereas marketing used to be about what you said, it is increasingly integrated with how you act...
Measuring online influence and authority

Measuring online influence and authority

To predict behaviour at scale we need to understand how people behave within a group or community. Mapping an audience and understanding online influence is crucial to maximise the desired outcome, whether to reach audiences, engage for the first time or deepen an...