Social Engineering – Authority or Advocacy

Social Engineering – Authority or Advocacy

Last week I spoke at the inaugural Crimson Hexagon London event. Sharing the lectern with Twitter and Crimson Hexagon was a clear demonstration of how tools have moved beyond the volumetric analysis that has dogged monitoring technology for many years. Then we turned...
Social media analysis is about real people

Social media analysis is about real people

In a metric focused digital environment it is easy to forget that social media is about real people’s behaviour. Confounded by a general reduction in activity over the last twelve months around a twitter campaign aimed at UK Mountain Bikers, I was eventually drawn to...